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Returns 20th February 2023

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Returns 20th February 2023

The multi-award-winning Eat Them to Defeat Them campaign and associated schools’ programme has been a huge success, with the 2022 campaign reaching over 1 million children in 3,850 primary and special schools and generating over a billion extra children’s portions of veg sales!

The campaign and schools’ programme are back in February 2023, ready to influence children’s eating habits for the better for yet another year.

Make sure you sign your school up now!

Generous Sponsors

With special thanks to

Adam&Eve/DDB, Essence Global, iFour, TMB International, Yada Yada, IRI Wordlwide, Acast, LadBible, News UK, Spotify, First News and Verizon and to the thousands of schools, teachers, caterers, public health professionals, chefs, campaigners and veg lovers who support us on social media and in schools and communities and to the millions of parents and kids tucking in to all those lovely veg.