Watch the advert

ITV and Veg Power’s award winning campaign is back, joined by Sky, Channel 4, 10 supermarkets and food labels and a host of media brands.

Together we are setting out to encourage children to eat more vegetables. When kids are in charge those pesky veg don’t stand a chance.

Join the fight – Eat Them To Defeat Them!

Veg of the week
Play It’s crunch time carrots!

It’s crunch time carrots!

Play You’re going down peas!

You’re going down peas!

Play It’s time to face the heat sweetcorn!

It’s time to face the heat sweetcorn!

Play Hasta la vista broccoli!

Hasta la vista broccoli!

Play Bring it on tomatoes!

Bring it on tomatoes!

Play You’re stuffed peppers!

You’re stuffed peppers!

Awesome downloads
Generous sponsors
With thanks to sponsors

Adam&Eve/DDB, AdMedia, Blow Up, Boomerang, Clear Channel, DCM, ECN, Facebook, GoodStuff, Global, iFour, Open Media, Pearl & Dean and to the thousands of schools, teachers, caterers, public health professionals, chefs, campaigners and veg lovers who support us on social media and in schools and communities and to the millions of parents and kids tucking in to all those lovely veg.