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Eat Them To Defeat Them is the award-winning campaign that gets kids eating more veg…the fun way! This website is packed full of fun, expert advice and useful resources to help schools, caterers and families to get their children eating more veg.

Eat Them To Defeat Them has finished for this year. If you would like to know more about Eat Them To Defeat Them 2027, then please sign up here and we’ll send you updates on how to get involved!

Check out the TV advert

KINDLY SPONSORED BY

With special thanks to

The thousands of schools, teachers, caterers, public health professionals, chefs, campaigners and veg lovers who support us on social media and in schools and communities and to the millions of parents and kids tucking in to all those lovely veg.