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Eat Them To Defeat Them is the award-winning campaign from Veg Power and ITV that gets kids eating more veg.

This website is packed full of fun, expert advice and useful resources to help schools, caterers and families to get their children eating more veg.

Generous Sponsors

With special thanks to

Adam&Eve/DDB, Essence Global, iFour, KPM Group, Acast, Spotify, First News, Mail Metro Media, Hearst, Captify, Mumsnet, Immediate Media, Daily Mail, Guardian, Telegraph, The I, Inside Soap, Best, Olive, Delicious, Ocean Outdoor, Clear Channel and JC Decaux and to the thousands of schools, teachers, caterers, public health professionals, chefs, campaigners and veg lovers who support us on social media and in schools and communities and to the millions of parents and kids tucking in to all those lovely veg.