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Are you ready to join the fight?

Eat Them To Defeat Them, the multi award-winning campaign to encourage children to eat vegetables has returned to TV, schools and homes across the UK. 

Generous Sponsors

With special thanks to

Adam&Eve/DDB, Essence Global, iFour, KPM Group, Yada Yada, Natt Media, IRI Wordlwide, Acast, Spotify, First News, Mail Metro Media, Hearst, Captify, Mumsnet, Immediate Media, Daily Mail, Telegraph, The I, Ocean Outdoor, Clear Channel and JC Decaux and to the thousands of schools, teachers, caterers, public health professionals, chefs, campaigners and veg lovers who support us on social media and in schools and communities and to the millions of parents and kids tucking in to all those lovely veg.