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Primary & Special Schools

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Primary & Special Schools

Returns to schools 20th February 2023.

The multi-award-winning Eat Them to Defeat Them campaign and associated schools’ programme has been a huge success, with the 2022 campaign reaching over 1 million children in 3,850 primary and special schools. 57% of participating parents say their children ate more vegetables, including over a third of those fussy eaters who rarely eat any vegetables at all. 

The campaign and schools’ programme  are back! Check out the resources we have to support your school.

Starts 20 February – Ends 31 March


School Guide

Download our 2023 guide to our schools’ programme for full details of the campaign, the timings and the resources you’ll need.


Lesson Plans

To support the campaign in class we have created a series of curriculum-compliant and teacher-friendly lesson plans, adaptable across Reception/P1 to Year 4/P5, with the theme “Exploring food from around the world”.



Information for families

Please download and share with your parents and carers this super simple guide to the campaign. This will help build excitement and empower parents and carers to maximise the lasting effect – getting their kids eating more veg.



This year we have created 10 meal themes – each one is a “recipe” to turn a regular favourite dish into an adventure. Each has a fun name, a catchphrase, a story and a recommended recipe.


Social Media Toolkit

Our campaign is about everyone coming together – parents, carers, catering teams, schools, local government, nutritionists etc. – to help get our kids eating more veg. Social media is where that community meets to support and inspire each other.

Please read our social media toolkit for all the dates, hashtags, a few ideas and a link to resources to support you on social.



Supporters' Badges

It’s the thousands of school caterers, teachers and community workers who make Eat Them to Defeat Them such a success. We are hugely grateful for the immense support so many have given to this campaign.  If you would like to show off your support for Eat Them to Defeat Them, here are a selection of Supporter’s Badges for you to add to your website and use in social media.

Partner School


Asset Pack

Do you need design assets to create your own lesson plans, notices, t-shirts, posters , reports etc?  Click here to access a folder packed full of images, fonts, colours, backgrounds and more.



More resources for you to download including lesson plans, numeracy and literacy worksheets, arts and crafts, sensory education and growing projects.


Assembly – Coming Soon

Our assembly PowerPoint presentation and supporting video are not quite ready yet. You can find details of them on page 12 of the guide. We’ll email participating schools when they are ready. Thanks for your patience.