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Primary & Special Schools

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Primary & Special Schools

The veg have returned!

The multi-award-winning Eat Them to Defeat Them campaign and associated schools’ programme has been a huge success, with the 2022 campaign reaching over 1 million children in 3,850 primary and special schools. 57% of participating parents say their children ate more vegetables, including over a third of those fussy eaters who rarely eat any vegetables at all. 

The campaign and schools’ programme  are back! Check out the resources we have to support your school, below.

If we have not been able to provide your school with physical resources we have digital lesson plans, assemblies, and so much more – click here

Starts 20 February – Ends 31 March


Please feedback

Your feedback helps us improve the programme, we really appreciate it.

If you are part of a catering, school or public health team please take 10 minutes to answer our survey. if you wish you can also go into a draw to win £250 for you or one of your school.


Lesson Plans

To support the campaign in class we have created a series of curriculum-compliant and teacher-friendly lesson plans, adaptable across Reception/P1 to Year 4/P5, with the theme “Exploring food from around the world”.




This year we have created 10 meal themes – each one is a “recipe” to turn a regular favourite dish into an adventure. Each has a fun name, a catchphrase, a story and a recommended recipe.



More resources for you to download including lesson plans, numeracy and literacy worksheets, arts and crafts, sensory education and growing projects.


Information for families

Please download and share with your parents and carers this super simple guide to the campaign. This will help build excitement and empower parents and carers to maximise the lasting effect – getting their kids eating more veg.


School Guide

Download our 2023 guide to our schools’ programme for full details of the campaign, the timings and the resources you’ll need.


Social Media Toolkit

Our campaign is about everyone coming together – parents, carers, catering teams, schools, local government, nutritionists etc. – to help get our kids eating more veg. Social media is where that community meets to support and inspire each other.

Please read our social media toolkit for all the dates, hashtags, a few ideas and a link to resources to support you on social.



Supporters' Badges

It’s the thousands of school caterers, teachers and community workers who make Eat Them to Defeat Them such a success. We are hugely grateful for the immense support so many have given to this campaign.  If you would like to show off your support for Eat Them to Defeat Them, here are a selection of Supporter’s Badges for you to add to your website and use in social media.

Partner School


Asset Pack

Do you need design assets to create your own lesson plans, notices, t-shirts, posters , reports etc?  Click here to access a folder packed full of images, fonts, colours, backgrounds and more.



Why not kick-off the programme in your schools with an assembly? We have an assembly you can use, with PowerPoint and videos.

This is one of the few healthy eating schemes that really engaged children. We had parents saying that their fussy eaters were actually eating vegetables!

Headteacher Hampshire

Most effective way we’ve tried so far at getting younger children to try and keep eating a range of vegetables

Headteacher, London

We’ve never had an experience like this in our school before, all our children and teachers loved it.

Senior Leadership Team, Lambeth

Great resources; excellent ad – really made an impression on the children -hard hitting and persuasive.

Assistant Head, Wales

It was amazing how children that would usually say they didn’t like a certain type of veg would try different things and discover that they actually liked them.

Senior Lunchtime Supervisor, Hampshire

Could not get better marketing and media for a campaign to encourage vegetable consumption. Resources are fantastic.

Regional Food in Schools Coordinator, Northern Ireland

Looking at doing more of this next year as children thoroughly enjoyed this,thank you . Please keep this initiative alive as it’s been a fun campaign!

Assistant Headteacher, South London

follow the fun on social media