Skip to content

CALLING ALL FAMILIES

Watch our video

CALLING ALL FAMILIES

The evil veg are back.
They’ll stop at nothing until they have taken over the world.
Join the fight, Eat Them to Defeat Them

80% of kids don’t eat enough vegetables. If you are worried about your child’s mood, behaviour and learning, a good place to start is their diet.

Eat Them to Defeat Them was created by Veg Power and ITV as a fun way to encourage kids to eat more veg. There is a massive TV advertising campaign, activities in thousands of schools, and our websites full of tips, hacks, advice and fun to help you succeed.

Over 1 million children took part last year. More than half of their parents say the kids ate more vegetables as a result. Even 35% of parents with fussy eaters, who eat next to no vegetables, said their kids ate more vegetables thanks to Eat Them to Defeat Them – it could work for you!

Check out the TV advert

what parents say..

I owe endless thanks to the people behind the #EatThemToDefeatThem campaign. My daughter’s vegetable intake has increased tenfold! She loves telling us about all of the vegetables she’s defeating, and how she’s saving us all.

Parent, daughter aged 8

My daughter refuses to try things at home, during this programme she has tried EVERYTHING. It’s been wonderful to be told the news at home time.

Parent, daughter aged 6

My son is a very picky eater due to sensory issues, and this program has encouraged him to try vegetables that he hasn’t eaten before. I struggle to get him to try new things at home, but the teachers using this campaign have managed to get him to try lots of things. If the campaign can do this for my child then I can’t even imagine the success for less picky eaters. Making vegetables fun to eat is an outstanding idea.

Parent, son aged 6

Hi, just wanted to let you know that my 10 year old son, who has autism and really struggles to try new things is fully invested in the Eat them to Defeat them campaign. He has tried lots of new vegetables in his quest to defeat them and has discovered a new found love for peas, sweetcorn and peppers! He says he likes that the vegetables aren’t the good guys like they are usually made out to be. I’m a happy Mum! Well done!

Parent, son aged 10

My son loved coming home with a sticker because he had eaten his carrots that day. Other days more stickers for trying a pepper. He thought it was amazing.

Parent, son aged 5

My child has been talking about the programme a lot and has been asking for veg with her meals to be healthy.

Parent, daughter aged 7

follow the fun on social media