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Families

Campaign returns 20th February

What is Eat Them To Defeat Them?

Eat Them to Defeat Them is the award-winning campaign to get kids eating more vegetables. 80% of kids don’t eat enough vegetables. If you are worried about your child’s mood, behaviour and learning, a good place to start is their diet.

Eat Them to Defeat Them was created by Veg Power and ITV as a fun way to encourage kids to eat more veg. There is a massive TV advertising campaign, activities in thousands of schools, and our websites full of tips, hacks, advice and fun to help you succeed.

Over 1 million children took part last year. More than half of their parents say the kids ate more vegetables as a result. Even 35% of parents with fussy eaters, who eat next to no vegetables, said their kids ate more vegetables thanks to Eat Them to Defeat Them – it could work for you!

Here’s four simple things you can do to prepare to make the most of Eat Them to Defeat Them 2023:

1

Check out Simply Veg

Go to our other website simplyveg.org.uk – it’s full of simple and affordable hacks, tips, and expert advice to help parents and carers to get their kids eating more veg. Read up and be ready!

2

Be in the know

Register for the Simply Veg email to keep those tips coming and to be the first to know when we release Eat Them to Defeat Them 2023.

3

School?

Find out if your school is taking part. If not, send them our way. They need to register by mid-January. It’s 100% free.

4

Prepare for victory!

If your school can’t take part then head back here in February half-term as we’ll have tips, hacks, games, downloads a huge competition and lots of family fun!