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2019-2023: The Story So Far…

2019-2023: The Story So Far…

Now in its fifth year, we have evaluation data which confirms that repeated involvement in the campaign leads to increased veg consumption over the long term. 53% of parents with children involved in the schools’ programme reported an increase in the volume and variety of vegetables consumed. With 29% of children eating less than one portion of vegetables per day, these results are an important step in improving children’s diets and the health of our nation.

Our Awards

From boardroom to classroom, central government to local community groups, Eat Them to Defeat Them is a diverse alliance united by a common goal. Our success comes from the thousands of schools, teachers, caterers, public health professionals, chefs, campaigners and veg lovers who support us on social media and in schools and communities and to the millions of parents and kids tucking in to all those lovely veg. This is one big team effort, and together this team has been recognised with all these awards.

Drum Award
The Drum Social Purpose Awards 2022
Highly Commended – Best Social Media Campaign
Drum Award
The Drum Social Purpose Awards 2022
Highly Commended – Best Integrated Campaign
IPA Effectiveness Awards 2022
Single Market Gold Award Winner
IPA Effectiveness Awards 2022
The President’s Prize for Behavioural Change Special Award Winner
Effie Awards 2022
Gold winner – Positive change: Social Good – Brands 2022
Royal Society of Public Health Awards 2022
Finalist – Healthier Lives Award 2022
The Corporate Engagement Awards 2022
Highly Commended – Most Effective Long-Term Commitment
Urban Food Awards
Urban Food Awards 2020
Special Award – celebrating the work of Anna Taylor, Jo Ralling and Dan Parker for creating Veg Power
Purpose Awards
PR Week Purpose Awards 2020
Winner – Best Health Cause Campaign (Collaboration)
IGD Awards
The IGD Awards 2019
Winner – Health & Well-being
Shots Awards
Shots Awards Europe 2019
Winner – Best TV Commercial (under 60″)
Drum Award
The Drum Social Purpose Awards 2019
Winner – Best Video Campaign
Cost Sector Catering Award
Cost Sector Catering Awards 2019
Special Contribution Award
UK Social Awards
Social Media Communications Award 2019
Winner – Charity/Not for Profit
LPS Award
The London Produce Show 2019
Winner – Best Healthy Eating Initiative
Third Sector Awards
Third Sector Awards 2019
Highly Commended – Communications Campaign of the Year