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Veg Power MP Visit Brixton

Impact

2019-2022: The Story So Far…

2019-2022: The Story So Far…

Eat Them to Defeat Them has been running since 2018, and to date has led to 1.4 billion extra children’s portions of veg being sold at retail. With 59% of children in the school’s programme saying it makes vegetables more fun and 83% of schools saying it’s more popular than other healthy eating initiatives, this is a campaign that really delivers on its promise to make eating veg more fun for children!

Our Awards

From boardroom to classroom, central government to local community groups, Eat Them to Defeat Them is a diverse alliance united by a common goal. Our success comes from the thousands of schools, teachers, caterers, public health professionals, chefs, campaigners and veg lovers who support us on social media and in schools and communities and to the millions of parents and kids tucking in to all those lovely veg. This is one big team effort, and together this team has been recognised with all these awards.

Drum Award
The Drum Social Purpose Awards 2022
Highly Commended – Best Social Media Campaign
Drum Award
The Drum Social Purpose Awards 2022
Highly Commended – Best Integrated Campaign
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IPA Effectiveness Awards 2022
Single Market Gold Award Winner
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IPA Effectiveness Awards 2022
The President’s Prize for Behavioural Change Special Award Winner
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Effie Awards 2022
Gold winner – Positive change: Social Good – Brands 2022
RSPH
Royal Society of Public Health Awards 2022
Finalist – Healthier Lives Award 2022
cea
The Corporate Engagement Awards 2022
Highly Commended – Most Effective Long-Term Commitment
Urban Food Awards
Urban Food Awards 2020
Special Award – celebrating the work of Anna Taylor, Jo Ralling and Dan Parker for creating Veg Power
Purpose Awards
PR Week Purpose Awards 2020
Winner – Best Health Cause Campaign (Collaboration)
IGD Awards
The IGD Awards 2019
Winner – Health & Well-being
Shots Awards
Shots Awards Europe 2019
Winner – Best TV Commercial (under 60″)
Drum Award
The Drum Social Purpose Awards 2019
Winner – Best Video Campaign
Cost Sector Catering Award
Cost Sector Catering Awards 2019
Special Contribution Award
UK Social Awards
Social Media Communications Award 2019
Winner – Charity/Not for Profit
LPS Award
The London Produce Show 2019
Winner – Best Healthy Eating Initiative
Third Sector Awards
Third Sector Awards 2019
Highly Commended – Communications Campaign of the Year