Skip to content

JOIN THE FIGHT

Watch our video

JOIN THE FIGHT

Eat Them to Defeat Them encourages kids to eat more veg.

It’s award-winning and proven to make eating vegetables more fun. It’s all here to help you on your mission to raise healthy, happy kids.

If you are worried about your child’s mood, behaviour and learning, a good place to start is their diet.

Eat Them to Defeat Them was created by Veg Power and ITV as a fun way to encourage kids to eat more veg. Over 1.8m different children have taken part with 82% of parents reporting that their kids ate more vegetables. 

Look below for: Fun activities, recipes, tips on how to get you kids eating more veg and how you can use Eat Them to Defeat Them during Ramadan

Discover the veg!

To be able to Eat and Defeat the Veg, you need to know all their little tricks.

Click below to discover their strengths, weaknesses, and more…!

Get stuffed!
Hast la vista!
Going down!
Feel the heat!
Crunch time!

TIPS & ADVICE

Are you struggling to get your kids to eat vegetables?
Check out the tips, advice and useful tools from at our experts on Simply Veg.

HOW IT WORKS

Eat Them to Defeat Them works because it makes veg fun! This well-established and highly successful campaign sees thousands of schools across the UK turn that fun into children trying more veg, which can be reinforced at home. If your school is taking part, they will send home a reward chart to help you turn the enthusiasm at school into lasting habits at home – if not you can download your own chart below. And look out for stickers – it means your child tried some of that veggie at school!

Wondering why we're making veg scary?

Struggling to get your kids to eat veg?

Let’s face it: getting kids to eat their five-a-day can be a challenge. Time’s tight, money’s tight, and life is just…well, life! It’s no wonder half of all parents struggle with getting their kids to eat enough vegetables. Veg Power is here to make things easier! We’ve got expert advice, made simple, so you can help your kids get the healthy start they deserve!

Veg Power

Winning with reward charts

Did you receive and Eat Them to Defeat Them mission pack? These reward charts are a fun way to encourage kids to try and keep trying a new veg until it becomes a habit. Learn how to use them effectively and avoid common mistakes.

Didn’t get one at school? Download and print your own chart, encourage kids to colour it in as they go, or pick up a cheap sheet of stickers to decorate their chart as they achieve their goal – and let the sticker fun begin!

Winning with reward charts…
Download reward chart

Neurodiversity

An increasing number of children are being diagnosed with autism or some form of neurodiversity. Many children, whether neurodiverse or just food sensitive, are a little selective or “fussy” about their food.

Eat Them to Defeat Them works really well with neurodiverse children. We are here to support you and your kids every step of the way, and we have drafted in the very best experts on feeding children with neurodiversity, here are their tips.

Find out more…

follow the fun on social media

#eatthemtodefeatthem

what parents say…

I owe endless thanks to the people behind the #EatThemToDefeatThem campaign. My daughter’s vegetable intake has increased tenfold! She loves telling us about all of the vegetables she’s defeating, and how she’s saving us all.

Parent, daughter aged 8

Hi, my son received the poster and sticker at school. I’m very glad as he start asking to eat vegetables as he receiving stickers after each portion of vegies. Previously it was big no for vegies and he is very fussy eater. ”

Marta

My daughter refuses to try things at home, during this programme she has tried EVERYTHING. It’s been wonderful to be told the news at home time.

Parent, daughter aged 6

My son is a very picky eater due to sensory issues, and this program has encouraged him to try vegetables that he hasn’t eaten before. I struggle to get him to try new things at home, but the teachers using this campaign have managed to get him to try lots of things. If the campaign can do this for my child then I can’t even imagine the success for less picky eaters. Making vegetables fun to eat is an outstanding idea.

Parent, son aged 6

Hi, just wanted to let you know that my 10 year old son, who has autism and really struggles to try new things is fully invested in the Eat them to Defeat them campaign. He has tried lots of new vegetables in his quest to defeat them and has discovered a new found love for peas, sweetcorn and peppers! He says he likes that the vegetables aren’t the good guys like they are usually made out to be. I’m a happy Mum! Well done!

Parent, son aged 10

My son loved coming home with a sticker because he had eaten his carrots that day. Other days more stickers for trying a pepper. He thought it was amazing.

Parent, son aged 5

My child has been talking about the programme a lot and has been asking for veg with her meals to be healthy.

Parent, daughter aged 7

After coming home soo excited about the mission pack, Cian ate 2 slices of carrots, 2 slices of sweet peppers and 2 sultanas. Wow! I am witnessing a miracle unfolding before my eyes!

@csmith2242

Check out the TV advert