Eat Them to Defeat Them works because it is fun. We create a story, a game, an adventure around vegetables with the child as the hero and the vegetables as the “enemy” – and the only way to defeat them is to eat them. Kids understand it is a ruse to get them to eat vegetables but it’s fun, so they do. The more adults play the game, the better the kids respond.
We have created 10 meal themes – each one is a “recipe” to turn a regular favourite dish into an adventure. Each has a fun name, a catchphrase, a story. You can use your own recipe around the theme or we have a recommended recipe. Each recipe contains a few of our featured vegetables.