Eat Them to Defeat Them encourages kids to eat more veg.
It’s award-winning and proven to make eating vegetables more fun. It’s all here to help you on your mission to raise healthy, happy kids.
Eat Them to Defeat Them encourages kids to eat more veg.
It’s award-winning and proven to make eating vegetables more fun. It’s all here to help you on your mission to raise healthy, happy kids.
If you are worried about your child’s mood, behaviour and learning, a good place to start is their diet.
Eat Them to Defeat Them was created by Veg Power and ITV as a fun way to encourage kids to eat more veg. This is a massive, well-established campaign, with activities in thousands of schools, tips, hacks, advice and fun to help you succeed, and a huge buzz on social media.
More than half of their parents say their kids ate more vegetables as a result!
Are you struggling to get your kids to eat vegetables?
Check out the tips, advice and useful tools from at our experts on Simply Veg.
HOW IT WORKS
Eat Them to Defeat Them works because it makes veg fun! This well-established and highly successful campaign sees thousands of schools across the UK turn that fun into children trying more veg, which can be reinforced at home. If your school is taking part, they will send home a reward chart to help you turn the enthusiasm at school into lasting habits at home – if not you can download your own chart below. And look out for stickers – it means your child tried some of that veggie at school!
Help! My kids eat NO Veg!
Launch into Veg by Simply Veg is our new online programme specifically designed to help parents whose children eat little or no vegetables. It 100% free 100% simple.
Don’t have time? Start even smaller with our webpage filled with expert advice and simple practical tips for those whose children especially struggle with trying veg (trust us, you are far from alone in this!).
Serving for success
There are three basic principle for success, The Three Rs, that lay the groundwork for getting kids to eat the veg you serve – rewarding, re-offering and role modelling. Find out how these simple ideas can change everything.
Winning with reward charts
Reward charts are a fun way to encourage kids to try and keep trying a new veg until it becomes habit. Learn how to use them effectively and avoid common mistakes.
We give away millions of reward charts. Didn’t get one at school? Download and print your own chart, encourage kids to colour it in as they go, or pick up a cheap sheet of stickers to decorate their chart as they achieve their goal – and let the sticker fun begin!
ENGAGING KIDS
Engaging kids with veg is an easy way to take a step closer to them actually eating it! Whether it’s starting out with crafts and science experiments, or moving on to sensory exploration or even getting kids in the kitchen, we have expert tips for you on how to do it the easy way!
Neurodiversity
An increasing number of children are being diagnosed with autism or some form of neurodiversity. Many children, whether neurodiverse or just food sensitive, are a little selective or “fussy” about their food.
Eat Them to Defeat Them works really well with neurodiverse children. We are here to support you and your kids every step of the way, and we have drafted in the very best experts on feeding children with neurodiversity, here are their tips.
follow the fun on social media
Why not share your veg victories with other families and schools?
Here are some of our favourites…
Follow us